Enterprise spirit: pioneering, innovation, pragmatism and dedication.

Development Goals: to create "world-class technology brands and became China's best-selling product."

Sense of unity: one mind, united struggle; sincere cooperation, hand in hand in hand.

Business philosophy: sell a barrel of oil, that is, selling a customer satisfaction of services: in order to win the market integrity, innovation and market development.

Market philosophy: Customer satisfaction is the eternal market.

Competition concept: their territories, courage-sheng, the brave wise man wins reunion.